Our services
Strategy
Clear research, insights and strategy is the catalyst to boosting any brand to the next level. Alter Ego Strategy and Consulting delivers strategic thinking and thought-leadership that balances the gradation between marketing and the rapid changes in the cultural landscape. We come to the table with an expertise in identifying cultural trends to create integrated marketing approaches and programming across multiple businesses and verticals. And we bring a thoughtful, innovative, and culturally in-tuned approach to launching creative marketing campaigns - maximizing impact across an ever-evolving multi-media landscape.
Campaign + Brand Planning
Strategy
Research, Insights + Planning
Entertainment Marketing + Strategic Partnerships
Best in class partnerships opportunities including talent identification, management and influencer marketing. Expertise in navigating complex industry relationships, negotiating influencer partnerships, managing industry events and publicity, and developing entertainment-driven integration opportunities that embed your brand in culture.
Influencer identification
Influencer Negotiation
Campaign Management
Talent Management
Contract negotiation
Event management
B2B Integrations
Public Relations
Traditional earned media tactics leveraging best-in-class PR software and journalist relationships to garner brand visibility in relevant media outlets. While an earned -first approach has traditionally been an impactful strategy for brand awareness is top-tier outlets, changes in the media landscape and the rise of paid means that brands need to adapt to the times. An Earned+ or hybrid approach of earned media amplified with tactics such as influencer, partnerships and media is the most impactful way to get your brand in front of the right audience.
Earned Media
Speaking + Event Opportunities
Media Training
Brand Messaging
Custom Consulting
Not sure how we can help? Let’s talk! Whether your brand is just getting off the ground floor or you're an established brand looking to go to the next level, we offer completely customizable consulting services to help your brand continues to grow.